منابع مشابه
Strategic Bundling of Products and Prices: a New Synthesis Fbr I\/lariceting Strategic Bundiing of Products and Prices / 55
Bundling is pervasive in today's markets. However, the bundling literature contains inconsistencies in the use of temis and ambiguity about basic principles underlying the phenomenon. The literature aiso iacits an encompassing dassification of the various strategies, dear ruies to evaiuate the legaiity of each strategy, and a unifying framework to indicate when each is optimal. Based on a revie...
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ژورنال
عنوان ژورنال: Australian Journal of Management
سال: 2000
ISSN: 0312-8962,1327-2020
DOI: 10.1177/031289620002500101